KIA STINGER SALON, COMMERCIAL INTERIOR DESIGN PHOTOGRAPHY

PHOTOGRAPHING THE INTERACTIVE KIA MOTORS AMERICA CONCEPT

KIA STINGER SALON, COMMERCIAL INTERIOR DESIGN PHOTOGRAPHY:  It’s always cool to get an email and phone call for a project like this.  I was hired by an out of state design firm to photograph the gorgeous Kia Stinger Salon, Irvine Spectrum. “Kia Motors America (KMA) is celebrating the arrival of the highest-performance vehicle the brand has ever delivered – the all-new 2018 Stinger – by opening showcases in retail centers across the country. “Stinger Salons” are currently open in Bethesda, Maryland; Skokie, Illinois; and White Plains, New York; with additional locations scheduled to debut soon in California, Georgia and Texas.”  The Stinger is “Designed in Frankfurt and developed on Germany’s famed Nürburgring under the watchful eyes of two auto industry legends – Peter Schreyer, Kia Motors’ chief design officer, and Albert Biermann, head of Kia’s Vehicle Test and High-Performance Development – the Stinger is unlike anything seen before from the brand, and the modern and clean look of the “Stinger Salons” allows the powerful fastback sedan’s styling and performance credentials to shine. Visitors can gain insight on the Stinger’s years-long journey from concept car to reality and how the Kia brand has evolved through conversations with knowledgeable product specialists as well as interaction with custom video content and virtual reality modules.”  This concept sits squarely with what Tesla is doing in their showrooms.  It’s a place to visit, ask questions, get information and sit in the vehicle and use the controls.  You get a full immersion experience but without actually being able to drive the vehicle.

My client’s request was to capture the Kia Stinger Salon concept space and show the commercial interior design elements & details.

A minimalist aesthetic with neutral grey tones and red as a tie in, to the Stinger’s red color.

Capturing the custom details. Photography by Marc Weisberg.

A high-end look and feel. Photography by Marc Weisberg