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Los Angeles, Orange County & San Diego
High-end photography for luxury apartments and upscale multifamily residences significantly boosts leasing potential. Renters compare communities online before they ever schedule a tour, and the properties with the strongest images are the ones they call first. Magazine-quality photography highlights the best features of the property, driving prospective renters to inquire or visit.
Book a Complimentary 10-Minute Multifamily Photography Consultation
Marc will learn about your community and recommend the best approach during your 10-minute consultation.
Multifamily Photography
A prospective resident usually sees your community for the first time in photographs on a phone, beside two or three others. The exterior, the pool and the model unit have a few seconds to make the case for a visit.
Marc Weisberg is a multifamily and apartment photographer based in Irvine, California, working with developers, owners and property managers across Orange County, Los Angeles and San Diego. With over 26 years of experience, he photographs each community as a place to live, not a collection of rooms.
Every shoot is planned around the property. Marc studies the site, the orientation of each building and the hours when the pool deck, the clubhouse and the model units look their best, then builds a shot list that covers the full community.
Featured Multifamily Projects
Marc has photographed apartment communities throughout Southern California, chiefly in Orange County, including Laguna Beach and Costa Mesa, and in Temecula, Long Beach and Los Angeles.
Chino Hills
Photographed as part of a collection of Southern California properties being remodeled and upgraded.
Murrieta · Greystar
Photographed in 2017 and again in 2020 after its pools, lounge and gym were upgraded.
Corona · 500+ Units
A luxury community of more than 500 units, a block from the Corona Metrolink station, photographed by day and at twilight.
Los Angeles
A resort-style community with a Wilshire Boulevard address, a pool and a state-of-the-art fitness center.
Case Study
A 275-unit apartment community managed by Greystar
Renters in the inland market compare dozens of communities online before they schedule a tour, and Core at Sycamore Highlands needed images that stood out in a crowded submarket while meeting Greystar’s national standard for its portfolio.
Marc planned the shoot around the hours when each space looks its best. Daylight carried the pool and its cabanas, and dusk carried the fire pit lounge. The clubhouse, fitness center, lounges and one, two and three bedroom interiors were photographed with natural light and careful framing, so finishes and floor plans read clearly on a phone.
The finished set gave the leasing team one consistent library for campaigns, the website, social media, listing sites and investor communications.
What We Photograph
Building architecture, entries and the first view of the community, often the lead image on every listing.
Resort pools, cabanas, gyms, clubhouses and conference rooms, photographed in their best light.
One, two and three bedroom units and townhomes, photographed so a renter can picture coming home.
Rental offices, lobbies and shared spaces, photographed to set the tone before a tour ever reaches a unit.
Drone and still aerial images that show the site and its surroundings, and twilight images of a community with the lights on.
Apartment Photography Services
Photography includes all common areas, the rental offices, clubhouse, 1-bedroom, 2-bedroom, and 3-bedroom units, resort pool, poolside cabanas, all amenities, conference room, state of the art gym, and twilight photography.
Coverage also includes lobbies, corridors, mail and package rooms, rooftop terraces, co-working lounges, and lifestyle images that show the community as a place people live, not just a building.
Model unit, Fullerton, California. Photography by Marc Weisberg.
Model unit, Wilshire Boulevard, Los Angeles. Photography by Marc Weisberg.
Model unit, Riverside, California. Photography by Marc Weisberg.
Model unit, Riverside, California. Photography by Marc Weisberg.
Model unit, Newport Beach, California. Photography by Marc Weisberg.
Model unit, Corona, California. Photography by Marc Weisberg.
Model unit, Chino Hills, California. Photography by Marc Weisberg.
Book a Complimentary 10-Minute Multifamily Photography Consultation
Every Stage
Coverage before, during and after construction, with in-progress images for builders and REITs.
A fresh set of images after a renovation, or when a property has simply outgrown its old photos.
Property images for offering memorandums and investor packages, for brokerages and ownership groups. CBRE, Greystar, and JLL have commissioned Marc for multi-family investment sales assignments, where property-level photography supports the offering memorandum and investor package.
The leasing funnel for luxury multi-family residential starts online. A prospective resident searches, sees thumbnail images, and decides whether to click through in under three seconds. The quality of the photography at that moment determines whether your community gets a showing or gets scrolled past.
For developers and REITs managing lease-up on new construction, the photography is deployed before the community opens. Virtual tours, pre-leasing websites, and digital advertising all run on photography produced months before the first resident moves in.
For stabilized communities, a photography refresh is one of the highest-return investments available. It consistently outperforms rent concessions as a leasing tool, because it attracts prospects who compare communities on value rather than price.
Who Marc Photographs For
Why Owners and Developers Choose Marc
Marc approaches a multifamily community the same way he approaches an architectural commission, with the eye of a design magazine. The result is stunning, magazine quality imagery that lets a renter see themselves living there.
Marc was a Sony Artisan of Imagery from 2015 to 2021, a designation held by fewer than 50 photographers worldwide, and his work has earned 16 international awards in commercial photography.
Selected Clients
The Irvine Company, Greystar, Lennar, CBRE and JLL have trusted Marc to photograph their properties. His images work across websites, listing platforms, print and magazines, giving renters an immediate, positive first impression that turns interest into tours and signed leases.
Irvine Company
Apartment communities
Greystar
Apartment management and development
Lennar
Multifamily communities
CBRE
Multifamily investment sales
JLL
Apartment communities and investment sales, including HFF, now part of JLL
What Clients Are Saying
★★★★★
“Working with Marc on a very high-profile listing in Beverly Hills was an exceptional experience from start to finish. Marc is professional, communicative, and easy to work with every step of the way, and the quality of his photography exceeded my expectations. Marc has an incredible eye for architecture. He captured the building and its surrounding structures in a way I honestly didn’t think was possible, finding angles and perspectives that brought the whole property to life. Marc’s work is simply in a different class from the average real estate photographer, with a level of artistry and precision that sets him apart. I couldn’t be happier with the results and will absolutely be working with him again on future projects.”
David J. Ickovics
Principal, CAG Real Estate, Beverly Hills
★★★★★
“Thrilled is a perfect adjective to describe how we feel about your photography. Across a ten property portfolio, your work consistently stands out. Good content with good weather always helps, but the different vantage points, ground level, drone and aerial, along with images taken at different times of day, is a real differentiator.”
Kurt Altvater
Senior Vice President, Capital Markets, CBRE
★★★★★
“Marc is an exceptional architectural photographer. He has a strong ability to understand a project’s intent and translate it into clean, compelling imagery that elevates the asset. His attention to detail, professionalism on site, and consistency across large projects make him a go-to partner for architectural and commercial work. Highly recommended for anyone looking to present their properties at a high level.”
Terence Truong
Production Manager, IG1 Communications
★★★★★
“Marc is a consummate professional photographer. He always meets our deadlines and exceeds expectations. His turn around delivery time is fast and the quality of his work is consistent. His attention to detail and open communication provides us with confidence that we have elected the right photographer for every assignment.”
Tanya von Marschner
Executive Production Associate, HFF Brokerage
★★★★★
“We have worked with Marc on professional commercial photo shoots and he often is working within sensitive areas and always maintains a sense of professionalism within our client spaces. Marc is also very responsive and flexible with our various scheduling needs. Not to mention that Marc’s images are top notch! Marc is highly recommended.”
Alison Kermode
Clune Construction Company
★★★★★
“As we have come to expect …. these are incredible. Our marketing team actually used the word “incredible.” We are super excited to get these out there and get some tenants in this space.”
Rexford Industrial Properties
★★★★★
“Working with Marc is always a rewarding experience. Not only does he have a great eye for capturing my interior design, but I am always excited to see how his view of the space translates in the photo. Marc’s stunning photography speaks for itself.”
Andrea Bruley ASID
Principal Designer, Andrea Bruley Inc.
★★★★★
“Marc possesses a keen eye for bringing out the best in his subjects. No matter the marketing need – executive headshots, high-profile corporate events, or other initiatives, Marc is THE EXPERT who can tell your story in an incredibly impactful and action-oriented way without words. He’s a true craftsman!”
David Oates APR
Principal, PR Security Service
Where Marc Works
Based in Irvine, Marc photographs apartment communities across Orange County, Los Angeles, San Diego and Riverside.
Orange County
Irvine · Newport Beach · Costa Mesa · Tustin · Anaheim · Huntington Beach · Laguna Beach
Los Angeles
Downtown Los Angeles · Santa Monica · Pasadena · Long Beach · Burbank · Glendale · West Hollywood · Playa Vista
San Diego & Inland Empire
San Diego · La Jolla · Mission Valley · Little Italy · Carlsbad · Riverside · Corona
Questions
A full shoot covers the building exteriors, the rental office, the clubhouse, the pool and cabanas, the gym and other amenities, common areas, and one, two and three bedroom units. Twilight and aerial images can be added to any shoot.
Yes. Every project is custom, so we can photograph a community before, during and after construction. That includes in-progress images for builders and REITs, and finished images for pre-leasing websites and advertising.
Marc photographs garden style communities, mid-rise and high-rise buildings, mixed use developments and master planned apartment homes.
Yes. All aerial photography is flown by FAA Part 107 certified pilots, and the images can show the full site, its scale and its location. See our aerial photography services.
As an organized library formatted for your website, listing platforms, digital advertising, social media, print and investor materials.
Timing depends on the scope of the shoot and is agreed before the shoot is booked.
Book a complimentary 10 minute call through the Get a Quote page and we will talk through the property, the shot list and the schedule.
Let’s Talk
Book a Complimentary 10-Minute Multifamily Photography Consultation